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Freedom From Scams

As online scams get smarter, so do the ads fighting them. This Independence Day, we're....

Anushka Sengupta
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Infamy is the new virality

In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of....

Pritha Pahari
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Koli-ty in every role

Content creator, author and actor Prajakta Koli gets real on how audiences view comedy today....

Pritha Pahari

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns stood out for creativity this week? Here’s IMPACT’s selection, worth your attention

BY Anushka Sengupta
Best Ads of July 2025
BY Anushka Sengupta
Ads In Focus
BY Anushka Sengupta
Ads In Focus
BY Anushka Sengupta
Ads In Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

Earning a PhD in Winning Accounts
BY NEETA NAIR
Neha Barjatya Steps Down as Marketing Director of Google India 1
BY IMPACT Staff
Neha Barjatya Steps Down as Marketing Director of Google India
BY TEAM IMPACT
HDFC Mutual Fund Launches 5th ‘Barni Se Azadi’ Campaign for Women’s Financial Independence
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
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13th-ANNIVERSARY-SPECIAL
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SPOTLIGHT VIEW MORE

Jewellery Man-ifesto Shift

How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
BY Pritha Pahari

Outsiders to Industry Movers: How Uday Shankar Mentored a Generation of Media Leaders
BY TEAM IMPACT
Shubman Gill’s Branded Faux Pas
BY Yash Bhatia
Skin In The Game
BY Anjana Naskar

BACKBEAT VIEW MORE

Fake OOH For Real Likes

From Amul Girl in Portugal, Pepsi’s takeover of Gateway of India to Bisleri’s game with a view, CGI is redefining creativity in advertising
BY IMPACT Staff

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

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Test Album

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e4m Automotive Marketing Awards 2026 Celebrate Innovation in Auto Marketing

VIEW

AIM-e4m Hosts Magzimise Awards 2025

VIEW

NewsX hosted the 7th edition of the ‘We Women Want’ Conclave & Shakti Awards 2025

VIEW

AI meets human ingenuity at IAA Leadership Awards 2025

VIEW

Pitch CMO Summit Bengaluru 2025: Navigating Brand Growth in Disruptive Times

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e4m Applauds Innovation and Impact at Indian Marketing Awards- South 2025

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e4m Hosts Revenue Leaders 40under40 Awards Honouring Young Media and Marketing Innovators

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